A NEW ERA
A NEW URBAN
URBAN RING was born from an intuition of the historic clothing company AIRON SRL.
The company redesigned the logo, making it geometric and minimalist to convey the streetwear spirit.
Ready to respond to the new challenges and needs that have radically changed the increasingly attentive and demanding consumers.
The goal is to attract the attention of a young and attentive audience through a collection inspired by the hot Californian days and the skateparks along the Venice Beach.